Our Team | Digital Brands

Operations Team

Toby Sembower

Chief Executive Officer

Toby has successfully built and marketed consumer comparison sites since 2003, bringing a rich background in SEO, SEM and brand-building to the company. He is the original founder of Digital Brands and actively manages the company's site-build, marketing and content strategies.

Danielle Marshall

Operations Manager

With a professional background in accounting and finance, Danielle loves the many facets of her role, including banking, insurance, human resources, and bookkeeping. When she isn’t here at the office, you can most likely find her in the gym or out somewhere cheering on the Gators.

Technology Team

Ryan S. Frankel

Chief Technology Officer

Ryan is in love with all things tech. His background in engineering stretches from high-density, low-power integrated circuits for military use to software products and web development. Ryan's duties at Digital Brands include leading our engineering and creative teams.

PJ Fancher

Senior Web Developer

PJ brings extensive knowledge of all things web development to the engineering team. When he's not coding or styling one of our sites, you can find him playing with his band (The Careeners), organizing The Fest, or hanging out with his wife and two kids.

Roberto Sanchez

Web Developer

Resident casual gamer, office chair volleyball connoisseur, and Gator baseball expert, Roberto is a web developer and go-to code debugger at Digital Brands. When he’s not elbow-deep in code, he’s indulging a wide range of interests from science and tech to sports and video games.

Content Team

Levi Horowitz

Search Marketing Manager

Levi joined Digital Brands as an SEM expert, managing PPC campaigns and affiliate partnerships. Today, he works with our brand managers on strategies to maximize our content's reach and better serve our audiences. When not strategizing web content, Levi can be found chilling with his crazy pets.

Ashley Dull

Growth Marketing Manager

Ashley graduated magna cum laude from Florida Atlantic University with a degree in multimedia journalism. Formerly overseeing content operations for CardRates.com and BadCredit.org, Ashley now heads up marketing and growth initiatives for our finance brands.

Amber Brooks

Senior Brand Manager, Lifestyle

During her tenure at Digital Brands, Amber has written thousands of feature articles, reviews, and guides across the company's verticals, and now she runs content for the lifestyle brands. She is a proud UF grad, bibliophile, and dog mom.

Adam West

Senior Brand Manager, Finance

With more than a decade of experience in newspapers, Adam brings a keen sense of storytelling to his role as a writer and editor at Digital Brands. When he's not creating compelling content, he is assuring people that he's heard of the 1960s actor who played Batman.

Christina Lewis

Senior Content Manager, Technology

Christina leverages her passion for frontend web development and storytelling to craft evergreen content for the Digital Brands technology vertical. On weekends, she's out on the town with her dog, Koda, and drinking spicy chocolate lattes from her favorite local coffee shop.

Jon McDonald

Brand Manager, BadCredit.org

With more than 15 years of experience in the journalism industry, Jon loves writing or editing anything he can get his hands on. When not interacting with the written word, Jon can be found watching various sporting events or cooking with his family.

Lillian Guevara-Castro

Senior Editor

Lillian applies her background in journalism to edit content across all verticals. She brings her experience in newspapers and higher ed to the gratifying work of taking articles to their next level. Her downtime is spent reading and watching British detective shows on Netflix.

Lynn Cadet

Staff Writer, Technology

With a background in blogging and marketing, Lynn brings her love for creative writing to the technology vertical of Digital Brands. When she’s not tending her writing duties, she likes to spend her time reading historical fiction, watching Netflix or basketball, and playing video games.

Sean Roderick

Staff Writer, Finance

With a passion for economic affairs, Sean brings his experience in legalese and writing about corporate investment to the finance sites at Digital Brands. During off-hours, Sean can be seen on the tennis court hopelessly chasing after overhead lobs and his mischievous toddler.