We build, own, and operate market-leading web properties that serve consumer needs in large verticals such as lifestyle, technology, and finance.
Vertical Innovation |
Authoritative Content |
Engaged Audiences |
Brand Focused |
We build, own, and operate market-leading web properties that serve consumer needs in large verticals such as lifestyle, technology, and finance.
We imagine a superior user experience, then build it.
Our sites quickly become trusted authorities on their respective topics by offering users free advice and guides authored by leading experts.
We identify leading experts, then give them a platform.
Each month, Digital Brands sites attract and engage with millions of users via a variety of popular web search and social media platforms.
We attract target audiences, then engage and interact.
We don’t just build websites; we build brands. From concept to creation, we create a unique, branded experience for users and partners alike.
We think “brand” first, then build vertical leaders.
Ryan S. Frankel, President
What I'm Working On: Q2 flew by! We are continuing to extend our teams capabilities in Q3 including our research, news, and advice articles. We have some awesome new tools for gathering and displaying data that we are excited to launch and we also have some great partnerships in the works.
Ashley Fricker, Director of Growth
What I'm Working On: This quarter, I'll oversee the article updates our advice managers have been working on across all sites, along with new content from our expert writers. I'll also continue leading PR strategy, from study ideation through editing and final quality checks, while managing our affiliate partnerships.
Catherine McNally, Director of PR, Finance
What I'm Working On: This quarter continues consumer studies as the core of our PR strategy across both finance brands. We're also tapping into news and culture to inform study ideation, specifically, how real-world events are showing up in people's spending and saving.
Colleen McCarthy, Director of PR, Lifestyle
What I'm Working On: In Q3, I will focus on publishing more city-specific studies to drive local media coverage. The overall goal is to increase the number of published surveys and earned media coverage for the Lifestyle brands through targeted, timely, data-driven PR campaigns.
Dennis Olson, Director of PR, Technology
What I'm Working On: In Q3, I plan to build on the momentum from my first two quarters with Digital Brands. I have a greater understanding of what studies will resonate with the media, and I intend to leverage that understanding and knowledge to increase the amount of publicity for HostingAdvice.
Dawson Billock, Director of SEM
What I'm Working On: This month, I’m focused on building high-quality campaigns, with stronger audience segmentation, cleaner creative testing, and better landing page alignment. I’ll keep improving campaign performance while monitoring lead quality, conversion rates, and partner value.
Levi Horowitz, Senior Marketing Manager
What I'm Working On: This month, my focus is paid campaigns, tracking affiliate performance, and watching what’s working across paid channels. I’m also looking through the results to see what needs attention, what’s worth testing, and where we may want to adjust next.
Danielle Marshall, Operations Manager
What I'm Working On: We are in the thick of summer, and boy, is it hot! Weather aside, we also have some hot new offerings coming your way the next few months. Stay tuned! As usual, I'll maintain our books, track revenue, process payroll, and complete our billing/invoicing. I'll also manage compliance standards in our finance vertical.
PJ Fancher, Senior Web Developer
What I'm Working On: I am currently working on upgrading all of the Dev team's dev machines, as many of them are out of date and need an upgrade. I'll also be continuing to work on several Data Visualizer updates. These will likely continue as the team perfects adding Data Visualization charts to our articles.
Roberto Sanchez, Senior Web Developer
What I'm Working On: This month I will wrap up our current round of calculators for all sites. I will also continue working on improving our Figma workflow with Claude, to allow us to implement designs with pixel-perfection accuracy in less time, using the calculator implementations as a proof-of-concept.
Jared Thomas, Web Developer
What I'm Working On: I will continue to work on a set of internal tooling that helps us more quickly identify and implement improvements across our sites so that we are able to better serve our customer base and keep up with the ever changing landscape of the internet.
Alan Everson, Graphic Designer
What I'm Working On: On the design side, I’ve been working with the developers on designing the user interface for the calculators they have created for each of our sites, creating layouts that feel easy to use and look consistent with each brand. I’ve also been improving expert photos across all sites to create a cleaner look.
Amber Brooks, Advice Manager, Lifestyle
What I'm Working On: We've written a truly staggering number of articles over the years, and keeping that treasure trove of information updated is a huge task. And one I quite enjoy! This quarter my aim will be to update older articles while churning out new ones and continuing to keep our social media channel stocked with interesting tidbits.
Jon McDonald, Advice Manager, Finance
What I'm Working On: We've been busy on our finance sites, and our plan for Q3 is to add even more in-depth product reviews, expert advice, and informative video content. We're also planning some big updates that will ensure our readers get the most current information as quickly as possible, so stay tuned!
Britain Simons, Advice Manager, Technology
What I'm Working On: We are optimizing our high engagement articles to better serve readers, building on the momentum of recent follower growth for social media, with entertaining high-value content, and supporting business owners, creatives and web developers to optimize workflow with AI culture shifts.
Adam West, News Manager, Finance
What I'm Working On: Team Finance continues to work tirelessly to ensure our sites are serving our readers with the most interesting and relevant credit card and credit score news and contextualizing what these headlines mean for the financial service industry and consumer wallets.
Shanna Ellis, News Manager, Lifestyle
What I'm Working On: Throughout Q2, we continued building on what we learned earlier this year, and it was rewarding to see those efforts translate into steady growth and stronger story performance. We're excited to carry that momentum into Q3 as we continue refining our strategy and expanding the reach of our content.
Lynn Cadet, Staff Writer, Technology
What I'm Working On: This quarter, my goal is to improve the clarity and impact of every study I write. In Q2, we covered a lot of exciting local and national trends, including sports betting and fast-food dating spots. In Q3, I plan on delivering the same relevant, data-driven reports for our readers.
Jordan Sprogis, Staff Writer, Technology
What I'm Working On: For Q3, I’m excited to continue covering how AI is changing web hosting, from agentic AI and AI search to cybersecurity and compliance. This is hosting’s best era yet as providers serve two very different customers: enterprises demanding more powerful infrastructure and businesses looking for simpler, outcome-driven tools.
Andrew Allen, Staff Writer, Finance
What I'm Working On: We’ve been building new processes here on the Finance Team in recent months, and we’re excited to be putting them into action. This month, I’ll be bringing you timely credit card news and insights to help you stay on track as you work toward your financial goals.
Emma Patterson, Staff Writer, Lifestyle
What I'm Working On: In Q2, we were able to broaden our topics, connect with top industry figures at dating apps and matchmaking firms, and deepen our expertise. We're going to continue to build our connections and expertise in Q3, making DatingNews a consistently reliable and entertaining voice in the dating industry.
Lucy Lazarony, Staff Writer, Finance
What I'm Working On: For the third quarter of 2026, I am looking forward to researching and writing more articles for both BadCredit and CardRates. I am enjoying applying 28 years as a reporter to this new endeavor. I am learning a lot about subprime lending and credit cards and have lots to share with readers.