We build, own, and operate market-leading web properties that serve consumer needs in large verticals such as lifestyle, technology, and finance.
Vertical Innovation |
Authoritative Content |
Engaged Audiences |
Brand Focused |
We build, own, and operate market-leading web properties that serve consumer needs in large verticals such as lifestyle, technology, and finance.
We imagine a superior user experience, then build it.
Our sites quickly become trusted authorities on their respective topics by offering users free advice and guides authored by leading experts.
We identify leading experts, then give them a platform.
Each month, Digital Brands sites attract and engage with millions of users via a variety of popular web search and social media platforms.
We attract target audiences, then engage and interact.
We don’t just build websites; we build brands. From concept to creation, we create a unique, branded experience for users and partners alike.
We think “brand” first, then build vertical leaders.
Ryan S. Frankel, President
What I'm Working On: Q2 is going to be an exciting quarter for the entire team. We are continually expanding our tools, processes, and capabilities to brings the most unique and human content on the web. Keep an eye out for some major initiatives we have on the horizon.
Ashley Fricker, Director of Growth
What I'm Working On: In Q2, I’m supporting the PR team, managing the advice team, and doing final QA on content to keep everything polished and moving. I’m also handling affiliate relationships and helping wherever needed. Basically, I’m wearing a lot of hats and keeping things on track.
Catherine McNally, Director of PR, Finance
What I'm Working On: Q2 is all about depth and reach. I am doubling down on research, scaling our studies across both finance brands to uncover richer, more actionable consumer insights. I'm also going local, finding the stories and data that resonate at a community level and reflect the real financial experiences of people where they live.
Colleen McCarthy, Director of PR, Lifestyle
What I'm Working On: In Q2, I hope to increase the number of studies we publish as well as generate more regional stories, appealing to more local audiences. In addition, I expect to kick off our Kinsey survey partnership, and I'll be partnering with a pet prenup expert for our pet survey that I hope to release results from. Stay tuned!
Dennis Olson, Director of PR, Technology
What I'm Working On: We’re currently launching and optimizing our paid media campaigns while closely monitoring lead quality for our partners. In parallel, we’re running continuous CRO testing across our web pages to improve conversion rates and long-term performance.
Dawson Billock, Director of SEM
What I'm Working On: We’re currently launching and optimizing our paid media campaigns while closely monitoring lead quality for our partners. In parallel, we’re running continuous CRO testing across our web pages to improve conversion rates and long-term performance.
Levi Horowitz, Senior Marketing Manager
What I'm Working On: This month I’m focused on paid remarketing campaigns, monitoring affiliate performance, and tracking what’s working across our paid efforts. I’m also reviewing results to find opportunities, optimize performance, and help guide where we scale or adjust moving forward.
Danielle Marshall, Operations Manager
What I'm Working On: 2026 is already flying by. We're moving into the second quarter, and we launched some exciting things in each of our verticals, including chat bots! I'll maintain our books, track revenue, process payroll, and complete our billing/invoicing. I'll also manage compliance standards in our finance vertical.
Lillian Guevara-Castro, Editor-In-Chief
What I'm Working On: We have been fine-tuning how we curate news stories our followers can most benefit from. Our talented writers and editors conduct research and interview industry experts to deliver a daily slate of breaking news and analysis to help our readers stay on top of what’s happening. Follow us on social media and online for more.
PJ Fancher, Senior Web Developer
What I'm Working On: Last quarter, I spent a good amount of time implementing AI Chat Assistants for three of our sites: DatingAdvice, HostingAdvice and BadCredit. With that wrapped up, I have started working on some H1/date updates for our site content that should help improve SEO.
Roberto Sanchez, Senior Web Developer
What I'm Working On: We've integrated AI into the dev team workflow, and it's allowing us to work on new projects faster than ever before. On my end, I will be working on implementing calculators for all our sites to provide interactive features for our users backed by industry data.
Jared Thomas, Web Developer
What I'm Working On: This month, the dev team is working on launching redesigned homepages that better highlight our advice sections across each site. We’re also upgrading our tag pages to deliver clearer, more useful information, helping users find the guidance they need faster and deliver information to users in a more efficient manner.
Alan Everson, Graphic Designer
What I'm Working On: On the design side, I’ve been working on our AI chatbot designs across all sites. This has included creating new pages as well as updating the header and footer. I also worked on UI designs for our new calculators and improved our cover image generator to produce cleaner, more consistent results.
Amber Brooks, Advice Manager, Lifestyle
What I'm Working On: I've got a spring in my step this quarter and am looking forward to ramping up our advice content to reach a wider audience. Whether we're defining new dating terms or identifying red flags, our goal is to keep the dating populace informed and entertained as they seek their happily ever after.
Jon McDonald, Advice Manager, Finance
What I'm Working On: So far this year, we’ve leveled up our reviews and started rolling out a ton of new video content that breaks down tricky financial topics into strategies that actually make sense for your life. We’re working hard to make sure our finance sites are your go-to resource for clear, honest credit advice, so keep checking back!
Britain Simons, Advice Manager, Technology
What I'm Working On: We are continuing to build on our high-value content across social media, statistics, and how-to articles. As AI evolves and creates more opportunities for everyday business owners, creatives and entrepreneurs, we are helping to guide that culture shift.
Adam West, News Manager, Finance
What I'm Working On: Spring will be another busy season for Team Finance between working toward more comprehensive and timely news content on BadCredit and CardRates, and I'll be in attendance at this year's CardCon in Phoenix soon where we'll be creating some unique video and story content.
Cristian Lopez, News Manager, Technology
What I'm Working On: The hosting industry is evolving fast, with providers rolling out new AI-powered tools at every turn. We’re tracking how agentic AI and AI website builders are reshaping how businesses build, launch, and grow online. We're looking forward to staying on top of these industry shifts as they happen in real-time.
Shanna Ellis, News Manager, Lifestyle
What I'm Working On: Spring is one of my favorite times of year! In April, we are taking the data we learned in Q1 and applying it to marketing this month's content. We saw success from recirculation strategies and look forward to leaning more heavily on this approach in Q2.
Lynn Cadet, Staff Writer, Technology
What I'm Working On: We’re starting Q2 strong with a variety of studies spanning topics across the tech, dating, and financial landscape. I’m excited to dive deeper into both local stories and nationwide research, translating our data into clear, engaging copy for our readers.
Jordan Sprogis, Staff Writer, Technology
What I'm Working On: To say these past few months in web hosting have been dramatic would be an understatement. Between sovereignty battles, data center buildouts, APAC-SEA expansions, and a wave of M&As, there has been no shortage of stories worth telling. I fully expect the agentic AI era to arrive in full force. Follow us for updates!
Andrew Allen, Staff Writer, Finance
What I'm Working On: From interest rate cap discussions to new products that offer rich rewards, the first quarter of 2026 was an eventful one in the credit card space. This month, I’ll continue to follow exciting developments in the card world to bring you the news and insights you need to stay informed of all that’s impacting the industry.
Emma Patterson, Staff Writer, Lifestyle
What I'm Working On: My goal is to find interesting stories that touch on diverse aspects of the dating industry, from matchmakers to apps to cultural trends, while finding high-quality voices for commentary. The dating industry is no longer all about first dates, but the economy, politics, social issues, stock market, and legal battles, too.
Lucy Lazarony, Staff Writer, Finance
What I'm Working On: My first quarter as a full-time employee has flown by! In the second quarter of 2026, I am looking forward to researching and writing more articles for both BadCredit and CardRates. I am enjoying applying my many years of experience as a reporter to this new endeavor.