Digital Brands Inc.

Vertical Innovation

Authoritative Content

Engaged Audiences

Brand Focused

We build, own, and operate market-leading web properties that serve consumer needs in large verticals such as lifestyle, technology, and finance.

We imagine a superior user experience, then build it.

Our sites quickly become trusted authorities on their respective topics by offering users free advice and guides authored by leading experts.

We identify leading experts, then give them a platform.

Each month, Digital Brands sites attract and engage with millions of users via a variety of popular web search and social media platforms.

We attract target audiences, then engage and interact.

We don’t just build websites; we build brands. From concept to creation, we create a unique, branded experience for users and partners alike.

We think “brand” first, then build vertical leaders.

Our Brands

Digital Brands is a fast-growing developer of high-traffic websites in competitive online verticals. Learn more about each of our market-leading brands below.

Careers

We are always seeking talented, passionate individuals to join our growing team of developers, writers, and marketers. Want to join our team? See below for our latest job openings.

Staff Writer, Lifestyle Brands »

Come write for our lifestyle brands! We're now hiring full-time, in-house content creators... (read more)

Staff Writer, Technology Brands »

Come write for our tech brands! We're now hiring full-time, in-house content creators... (read more)

See all jobs »

This Month at Digital Brands

April 2026
Everyone
Content
Development
Operations
Ryan S. Frankel

Ryan S. Frankel, President

What I'm Working On: Q2 is going to be an exciting quarter for the entire team. We are continually expanding our tools, processes, and capabilities to brings the most unique and human content on the web. Keep an eye out for some major initiatives we have on the horizon.

Ashley Fricker

Ashley Fricker, Director of Growth

What I'm Working On: In Q2, I’m supporting the PR team, managing the advice team, and doing final QA on content to keep everything polished and moving. I’m also handling affiliate relationships and helping wherever needed. Basically, I’m wearing a lot of hats and keeping things on track.

Catherine McNally

Catherine McNally, Director of PR, Finance

What I'm Working On: Q2 is all about depth and reach. I am doubling down on research, scaling our studies across both finance brands to uncover richer, more actionable consumer insights. I'm also going local, finding the stories and data that resonate at a community level and reflect the real financial experiences of people where they live.

Colleen McCarthy

Colleen McCarthy, Director of PR, Lifestyle

What I'm Working On: In Q2, I hope to increase the number of studies we publish as well as generate more regional stories, appealing to more local audiences. In addition, I expect to kick off our Kinsey survey partnership, and I'll be partnering with a pet prenup expert for our pet survey that I hope to release results from. Stay tuned!

Dennis Olson

Dennis Olson, Director of PR, Technology

What I'm Working On: We’re currently launching and optimizing our paid media campaigns while closely monitoring lead quality for our partners. In parallel, we’re running continuous CRO testing across our web pages to improve conversion rates and long-term performance.

Dawson Billock

Dawson Billock, Director of SEM

What I'm Working On: We’re currently launching and optimizing our paid media campaigns while closely monitoring lead quality for our partners. In parallel, we’re running continuous CRO testing across our web pages to improve conversion rates and long-term performance.

Levi Horowitz

Levi Horowitz, Senior Marketing Manager

What I'm Working On: This month I’m focused on paid remarketing campaigns, monitoring affiliate performance, and tracking what’s working across our paid efforts. I’m also reviewing results to find opportunities, optimize performance, and help guide where we scale or adjust moving forward.

Danielle Marshall

Danielle Marshall, Operations Manager

What I'm Working On: 2026 is already flying by. We're moving into the second quarter, and we launched some exciting things in each of our verticals, including chat bots! I'll maintain our books, track revenue, process payroll, and complete our billing/invoicing. I'll also manage compliance standards in our finance vertical.

Lillian Guevara-Castro

Lillian Guevara-Castro, Editor-In-Chief

What I'm Working On: We have been fine-tuning how we curate news stories our followers can most benefit from. Our talented writers and editors conduct research and interview industry experts to deliver a daily slate of breaking news and analysis to help our readers stay on top of what’s happening. Follow us on social media and online for more.

PJ Fancher

PJ Fancher, Senior Web Developer

What I'm Working On: Last quarter, I spent a good amount of time implementing AI Chat Assistants for three of our sites: DatingAdvice, HostingAdvice and BadCredit. With that wrapped up, I have started working on some H1/date updates for our site content that should help improve SEO.

Roberto Sanchez

Roberto Sanchez, Senior Web Developer

What I'm Working On: We've integrated AI into the dev team workflow, and it's allowing us to work on new projects faster than ever before. On my end, I will be working on implementing calculators for all our sites to provide interactive features for our users backed by industry data.

Jared Thomas

Jared Thomas, Web Developer

What I'm Working On: This month, the dev team is working on launching redesigned homepages that better highlight our advice sections across each site. We’re also upgrading our tag pages to deliver clearer, more useful information, helping users find the guidance they need faster and deliver information to users in a more efficient manner.

Alan Everson

Alan Everson, Graphic Designer

What I'm Working On: On the design side, I’ve been working on our AI chatbot designs across all sites. This has included creating new pages as well as updating the header and footer. I also worked on UI designs for our new calculators and improved our cover image generator to produce cleaner, more consistent results.

Amber Brooks

Amber Brooks, Advice Manager, Lifestyle

What I'm Working On: I've got a spring in my step this quarter and am looking forward to ramping up our advice content to reach a wider audience. Whether we're defining new dating terms or identifying red flags, our goal is to keep the dating populace informed and entertained as they seek their happily ever after.

Jon McDonald

Jon McDonald, Advice Manager, Finance

What I'm Working On: So far this year, we’ve leveled up our reviews and started rolling out a ton of new video content that breaks down tricky financial topics into strategies that actually make sense for your life. We’re working hard to make sure our finance sites are your go-to resource for clear, honest credit advice, so keep checking back!

Britain Simons

Britain Simons, Advice Manager, Technology

What I'm Working On: We are continuing to build on our high-value content across social media, statistics, and how-to articles. As AI evolves and creates more opportunities for everyday business owners, creatives and entrepreneurs, we are helping to guide that culture shift.

Adam West

Adam West, News Manager, Finance

What I'm Working On: Spring will be another busy season for Team Finance between working toward more comprehensive and timely news content on BadCredit and CardRates, and I'll be in attendance at this year's CardCon in Phoenix soon where we'll be creating some unique video and story content.

Cristian Lopez

Cristian Lopez, News Manager, Technology

What I'm Working On: The hosting industry is evolving fast, with providers rolling out new AI-powered tools at every turn. We’re tracking how agentic AI and AI website builders are reshaping how businesses build, launch, and grow online. We're looking forward to staying on top of these industry shifts as they happen in real-time.

Shanna Ellis

Shanna Ellis, News Manager, Lifestyle

What I'm Working On: Spring is one of my favorite times of year! In April, we are taking the data we learned in Q1 and applying it to marketing this month's content. We saw success from recirculation strategies and look forward to leaning more heavily on this approach in Q2.

Lynn Cadet

Lynn Cadet, Staff Writer, Technology

What I'm Working On: We’re starting Q2 strong with a variety of studies spanning topics across the tech, dating, and financial landscape. I’m excited to dive deeper into both local stories and nationwide research, translating our data into clear, engaging copy for our readers.

Jordan Sprogis

Jordan Sprogis, Staff Writer, Technology

What I'm Working On: To say these past few months in web hosting have been dramatic would be an understatement. Between sovereignty battles, data center buildouts, APAC-SEA expansions, and a wave of M&As, there has been no shortage of stories worth telling. I fully expect the agentic AI era to arrive in full force. Follow us for updates!

Andrew Allen

Andrew Allen, Staff Writer, Finance

What I'm Working On: From interest rate cap discussions to new products that offer rich rewards, the first quarter of 2026 was an eventful one in the credit card space. This month, I’ll continue to follow exciting developments in the card world to bring you the news and insights you need to stay informed of all that’s impacting the industry.

Emma Patterson

Emma Patterson, Staff Writer, Lifestyle

What I'm Working On: My goal is to find interesting stories that touch on diverse aspects of the dating industry, from matchmakers to apps to cultural trends, while finding high-quality voices for commentary. The dating industry is no longer all about first dates, but the economy, politics, social issues, stock market, and legal battles, too.

Lucy Lazarony

Lucy Lazarony, Staff Writer, Finance

What I'm Working On: My first quarter as a full-time employee has flown by! In the second quarter of 2026, I am looking forward to researching and writing more articles for both BadCredit and CardRates. I am enjoying applying my many years of experience as a reporter to this new endeavor.

Partnerships

Each of our company’s websites and apps are built with one purpose in mind: to become the leading, authoritative resource in a vertical. If your company would benefit by associating with a vertical-leading brand, contact us today to learn about advertising and other partnership opportunities with Digital Brands.

Our Charities

No matter our starting point in life, one thing we all agree on is how profoundly the people and culture of Gainesville have influenced us all. Learn about the incredible charities that Digital Brands supports as our way of saying 'thanks' to this great city we're proud to call home.

Our Culture

Digital Brands is a workplace like no other. Combine the area's coolest tech office, diverse team members, and a drive to make the best websites in the market, and you'll get the unique atmosphere of Digital Brands. We pride ourselves on making work-life balance a reality: Employees enjoy a four-day workweek, company-sponsored football tailgates, hobby reimbursement, and fun, in-office challenges that involve spiking beach balls in office chairs. Needless to say, we're smitten with our own one-of-a-kind work style.